Article Author : Geanna Bell
When trying to advertise a new product or service, it can be hard to break through the clutter and get a message to consumers. Some companies, however, have discovered unique ways to combat the advertising fatigue the public often complains about. Using original concepts for outdoor advertisements, these companies have turned their message into something memorable, something interesting, something…cool.
This first advertisement comes to us from the creative geniuses at Nestle.
Turning the slats of the bench into giant Kit Kat bars, this bench is sure to turn heads for its unique concept.
By turning a boring wait for the elevator into something extraordinary, this advertisement allows people to “connect” with the marketer’s message in a whole new way.
Allowing people to imagine themselves on the mountain and part of the action, this clever ad from Travel Alberta won’t soon be forgotten.
Why not make your product larger than life? Advertisers for one Portland farmer’s market did, turning six trees in the area into giant carrots, sure to get the attention of passersby.
Whatever your product may be, creating memorable advertisements is key to connecting with consumers. Take a page from these companies and come up with your own innovative concept!
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